My team is dedicated UEFN (Unreal Editor for Fortnite) division within a marketing agency, focusing on creating high-end, custom branded maps and standalone gaming experiences. We build tailor-made interactive products designed specifically for marketing campaigns and brand activations, delivering full-fledged games customized to each client’s unique vision.

As the sole Gameplay Systems Designer in the UEFN division, I am responsible for everything under the hood that isn’t strict level design (which is handled by a Level Designer who focuses purely on environment layout). My role bridges the gap between marketing campaign goals, client business objectives, and technical engine implementation..

Core Gameplay & Systems Engineering (Everything outside Level Design):

Providing hands-on support in the UEFN engine to assist other developers and ensure that the final product aligns perfectly with the established design vision.

Designing, prototyping, and fully balancing core gameplay loops and mechanics from scratch.

Architecting and implementing interactive in-game systems, including branching dialogues, narrative triggers, and economic progression.

Handling the audio design, SFX integration, and overall soundscape within the engine to ensure high-fidelity player immersion.

Client Management & Strategic Consulting:

Receiving, analyzing, and filtering client feedback. I actively guide the client by evaluating feature viability, recommending alternative creative approaches, and consulting on what will or won’t work mechanically to protect the game’s quality while meeting their business needs.

Serving as the primary point of contact for clients throughout the entire lifecycle of the project, establishing regular and reliable communication.

Team Leadership & Project Management:

Oversaw project milestones, synchronized tasks between developers, and maintained production momentum to ensure the seamless delivery of the project.

During a critical transitional period with no direct supervisor available, I successfully stepped up to take full responsibility for managing the entire development team.